Mentos History

Who sparked the beginning of a Fresh New World? Scroll down and see the success story of Mentos.

2016

2016

Launch of Mentos Extra Strong Mint

New Mentos candy with Extra Menthol flavour launched in rolls as well as pillow packs

2016

Mentos launches its WHO SAYS NO TO MENTOS?

Mentos launches its WHO SAYS NO TO MENTOS? Campaign using TV, Radio and Social Media.

2015

2015

Launch of Mentos Fresh Action

Blast of freshness! Launch of Mentos fresh action chewing gum.

2015

Mentos Ice Gum

Mentos ice gum blister launched in 3 flavors. Pepeprmint, Spearmint & Orange

2014

2014

LAUNCH OF A NEW TVC

New TVC for Nigeria launched.

2014

MENTOS CANDY LAUNCHED IN NIGERIA

Mentos candy launched in Nigeria in rolls as well as pillow packs.

2010

2010

MENTOS GOES SOCIAL

Mentos went social by opening up a Facebook account. Since then Mentos social presence has continued to grow.

2008
2005

2005

INTRODUCED MENTOS GUM

Mentos Gum made its debut in Europe and beyond. The refreshing taste, the unique shape and texture and many different flavors found new fans everywhere.

2001

2001

PERFETTI VAN MELLE MERGER

The year 2001 was a special year for Mentos that saw the Dutch company van Melle and the Italian company Perfetti join forces, making Mentos available in shops everywhere.

1990

1990

THE FRESHMAKER

Mentos introduced the Freshmaker campaign that proved to be right on target: straight after its introduction Mentos sales went through the roof!

1976

1976

FIRST TV COMMERCIAL

Mentos made its small screen debut with the first Fresh TV commercial.

1960

1960

MENTOS IN A ROLL

The sixties! Revolutions in fashion, sex, music and Mentos. The first Mentos roll found its way to consumers across the globe.

1950

1950

NEW MENTOS PRODUCTION

Mentos production moved to Rotterdam. International orders to France, Germany and the UK marked the beginning of the New Freshness spreading across the world.

1946

1946

PERFETTI WAS FOUNDED

Perfetti founded in Lainate, near Milan.

1932

1932

MENTOS BECOMES A REALITY

On a train ride to Poland, brothers Michael and Pierre van Melle came up with the vision of a peppermint flavored caramel candy to go by the name of Mentos. This was the beginning of a Fresh New World.

1900

1900

VAN MELLE WAS FOUNDED

van Melle founded in Breskens, Netherlands.

...

"There's nothing like a Mentos kiss! With a variety of innovative candies and gums there is always the right product to experience the kiss of your life!"

Share with friends